Our History
Electric Love Music Festival was born in 2015, when five independent production companies came together with a shared vision: to create a gathering rooted in music, community, and freedom of expression.
The first year was a one-night event held over the August long weekend at the Cheam Fishing Village along the Fraser River near Agassiz, BC. What started as a small, grassroots celebration quickly grew. By year two, Electric Love had expanded into a full four-day, three-night festival, laying the foundation for what it would become.
The festival continued to grow and evolve at this location until 2020, when the pandemic silenced live music around the world. Like so many gatherings built on human connection, Electric Love paused — but never disappeared.
In 2022, Electric Love found its new home at the Meadows of Cel7wet Festival Grounds, nestled along the South Thompson River near Pritchard and Chase in the interior of British Columbia. With deep roots in the Kamloops and surrounding region, the team embraced the opportunity to build something lasting. For the first time, the vision of developing permanent stages and infrastructure became a reality — allowing the festival to grow, refine, and expand year after year.
In 2025, Electric Love celebrated its 10th anniversary — a testament to the artists, volunteers, and community members who have shown up, year after year, to keep the dream alive.
Electric Love remains committed to its founding principles: affordability, inclusion, self-expression, and a deep respect for community and the environment. It is a festival built not just for people, but by people — a collective effort fuelled by artists, dreamers, and music lovers.
Electric Love is completely devoid of corporate sponsorship and is dedicated to social, cultural and ecological innovation through creative process. We believe in forward and critical thinking — in experiences that live at the intersection of sound, design, and technology. Get deeply connected with the people, the land, and the music. Because on the dance floor, the walls come down and borders don't exist.
And at the heart of it all, from the very beginning, was one extraordinary person.
The Heart Behind Electric Love — Myshell Nukina
A fixture in the dance music scene since 1997, Myshell Nukina was the heart, soul, and driving force behind Electric Love's early years. More than a DJ and producer, she was a mother, a dog lover, a free spirit in tie-dye, and a true hippy at heart. She believed deeply in the power of music to bring people together — to dance and be free.
Myshell didn't just build a festival. She built a philosophy. One rooted in the belief that music belongs to everyone, that the dancefloor is a place where walls come down and borders don't exist, and that community is the most powerful force there is.
Though we lost Myshell to cancer in August 2017, her spirit continues to shape Electric Love in every way. Her daughter, Summer, has carried that vision forward — helping guide the festival into its next chapter while honouring the values her mother built it on.
As Myshell always believed, Electric Love is more than any one person. It is a shared creation — a living, breathing community that comes together each year to celebrate connection, expression, and the transformative power of music.
Dance and be free.
CONTACT
Electric Love Music Festival
Phone: (778)-379-3949
e-mail: info@electriclove.dance